Acquiror AI

Acquiror AI Website Terms of Use

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Version 1.2. Effective date: October 20, 2026. Prepared with AI assistance and not reviewed by a licensed lawyer. Not legal advice.

IMPORTANT NOTICE. The public valuation calculator, the articles and guides, and everything else on this website are provided for general information only. They are not investment, legal, tax, accounting, lending, or valuation advice. A calculator result is an illustrative estimate from your own inputs, not an appraisal or valuation opinion, and you must verify it before relying on it. You use the Site at your own risk and, to the extent the law allows, you release Umplify from claims about any deal or decision you make with it. See Sections 2, 3, 8, and 9.

These Website Terms of Use (the "Website Terms") are between Umplify Technologies Inc., an Ontario corporation ("Umplify", "we", "us"), and you, the person visiting or using the public Acquiror AI website at acquiror.ai and the tools it offers without sign-in (together, the "Site").

1. Scope and Acceptance

In short: these terms cover the public website and its free tools; the signed-in platform has its own Terms of Service.

1.1 What the Site includes. The Site means the public Acquiror AI marketing website, including its articles, guides, glossary, and product and pricing pages, and the unauthenticated tools it offers, namely the public valuation calculator, the contact form, the waitlist form, and the email sign-up forms on the resources, guide, and product pages (together, the "Site Tools").

1.2 What the Site does not include. The authenticated Acquiror AI platform (the "Service") is not part of the Site. Access to and use of the Service are governed by the Acquiror AI Terms of Service at https://acquiror.ai/legal/terms-of-service and the documents it incorporates, not by these Website Terms. If you hold an account or use the Service, the Terms of Service govern the Service even when you reach it from the Site, and these Website Terms govern only your use of the Site.

1.3 Acceptance. By visiting or using the Site, including by using the calculator, submitting the contact form, joining the waitlist, or signing up for email, you accept these Website Terms. If you do not agree, do not use the Site. If you use the Site on behalf of an organization, you confirm that you are authorized to accept these Website Terms for it. The Site is intended for business and professional use.

2. The Site Is Informational

In short: the Site is provided as is for general information, and nothing on it is professional advice.

2.1 General information only. The Site and its content, including articles, product descriptions, and the Site Tools, are provided as is for general information. Content may be incomplete or out of date, and we may change or remove it at any time without notice.

2.2 No advice; no professional relationship. Nothing on the Site is investment, legal, tax, accounting, lending, or valuation advice, and nothing on the Site is a recommendation to buy, sell, finance, bid for, or value any business or security. Using the Site or contacting us does not create any fiduciary, advisory, professional-client, lender-borrower, or other relationship between you and Umplify. Umplify is not a registered securities adviser, investment adviser, dealer, or broker in any Canadian province or territory or any US state, and is not a lender, an accounting firm, or a law firm.

2.3 Articles, guides, and figures. The articles, guides, glossary entries, comparisons, and product pages on the Site are editorial content. Figures in them (for example valuation multiples, lending ratios, program rules, fees charged by third parties, and statistics about other products or markets) are stated as of the date shown on the page, are drawn from public sources or Umplify's own experience, may be out of date or wrong, and are not a substitute for the current rules of any lender, regulator, program, or professional body. Rules of thumb are rules of thumb, not benchmarks. Verify any figure with its primary source and a qualified professional before acting on it.

2.4 Product descriptions. Descriptions of the Service on the Site describe the Service generally and do not form part of any agreement for the Service; the Terms of Service and the documents it incorporates govern the Service. Where the Site describes a plan, a trial, or a price, availability and purchase are subject to the Terms of Service and to whether sign-up is open at the time.

3. The Valuation Calculator

In short: the calculator turns your own inputs into a rough, illustrative number. It is never an appraisal, a valuation opinion, a fairness opinion, or an offer. Verify it before you act on it; you accept the risk of decisions you make with it and release us from deal-outcome claims.

3.1 Illustrative estimate. The public valuation calculator produces an illustrative estimate derived entirely from the figures and assumptions you enter. Its output depends on your inputs, uses simplified methods, and does not consider the particular facts of any business, transaction, or market. It is not an appraisal, a valuation opinion, a fairness opinion, a quality-of-earnings analysis, or an offer or solicitation to buy, sell, or finance any business, and it is not prepared under the standards of the CBV Institute, USPAP, or the AICPA ABV or SSVS standards.

3.2 Verify before relying. Calculator output may be inaccurate, incomplete, or unsuitable for your situation. You must independently verify any figure, assumption, or result, with a qualified professional where appropriate, before relying on it or making any decision based on it. Reliance on unverified calculator output is at your sole risk.

3.3 Your inputs. The calculator runs entirely in your browser; the figures you enter are not sent to us or stored by us. The multiples the calculator applies are indicative ranges compiled from public rules of thumb; they are not market data. You are responsible for the information you submit through the contact, waitlist, and email sign-up forms, including having the right to submit it. See Section 4.

3.4 Assumption of risk and release for the calculator. You acknowledge that the calculator is a free illustrative tool, that any decision you make about buying, selling, pricing, bidding for, or financing a business is your own, and that Umplify has no knowledge of your situation. To the extent permitted by the law that applies to you, you assume all risk of any decision, offer, bid, financing, or transaction you make using a calculator result or anything else on the Site, and you release Umplify and its affiliates, directors, officers, employees, and contractors from any claim, including a claim based on their negligence, that a calculator result or other Site content caused or contributed to you paying too much or too little for a business, bidding too high or too low, losing a deal, failing to obtain financing, or suffering any other commercial outcome. This release does not cover fraud, willful misconduct, or any liability that cannot be released under applicable law, and does not limit rights that consumer protection law gives you if you are a consumer.

4. Acceptable Use of the Site

In short: use the Site like a person, not a bot; do not probe it, overload it, or feed it false information or other people's information.

When using the Site you must not:

  • (a) scrape, crawl, harvest, or use automated means (including bots, scripts, or bulk submission tools) to access the Site, extract its content, or submit forms, other than indexing by search engines and other crawlers that identify themselves and respect the crawl instructions the Site publishes in its robots file;
  • (b) bypass, disable, or interfere with any bot check, hidden form field, rate limit, daily cap, or other protective measure on the Site;
  • (c) submit anything unlawful, false, misleading, defamatory, infringing, or malicious, or impersonate any person or organization;
  • (d) submit personal information about another person (for example, another person's name or email address) unless you have that person's authority to do so;
  • (e) probe, scan, or test the vulnerability of the Site or any related system or network, or attempt to gain unauthorized access to any of them;
  • (f) interfere with the operation of the Site, including by introducing malicious code or by placing an unreasonable load on it; or
  • (g) use the Site in any way that violates applicable law or the rights of others.

These restrictions are consistent with the Acquiror AI Acceptable Use Policy at https://acquiror.ai/legal/acceptable-use-policy, which governs the Service. We may block, throttle, or drop traffic and submissions that we reasonably believe breach this Section, without notice.

5. Privacy and Cookies

In short: what the Site collects and why is in the Privacy Policy; what it stores in your browser is in the Cookie Policy.

Personal information you provide through the Site Tools, and information the Site collects automatically, is handled under the Acquiror AI Privacy Policy at https://acquiror.ai/legal/privacy-policy, which describes what each form collects and why. Cookies, local storage, analytics, and the bot check used on the Site are described in the Cookie Policy at https://acquiror.ai/legal/cookie-policy.

6. Intellectual Property

In short: we own the Site; you may view it for your own evaluation or your organization's internal use; if you send us feedback, we can use it.

6.1 Ownership. The Site, including its text, graphics, logos, design, software, the calculator, and all other content, is owned by Umplify or its licensors and is protected by copyright, trademark, and other intellectual property laws. The Acquiror AI and Umplify names and logos are trademarks of Umplify Technologies Inc. Other names and marks on the Site belong to their respective owners.

6.2 Limited license. Umplify grants you a limited, non-exclusive, non-transferable, revocable license to view the Site and use the Site Tools for your own personal evaluation or your organization's internal business purposes. You may not copy, reproduce, republish, distribute, modify, create derivative works from, or commercially exploit any part of the Site except as expressly permitted here or as permitted by law notwithstanding this restriction. No other rights are granted.

6.3 Feedback. If you send us suggestions, ideas, or other feedback about the Site, the Service, or Umplify, we may use it without restriction or obligation to you.

7. Third-Party Links and Content

In short: links to other sites are provided for convenience; we are not responsible for what is there.

The Site may link to, embed, or reference third-party websites, tools, or content. Those third parties are not under Umplify's control, a link is not an endorsement, and Umplify is not responsible for their content, availability, practices, or terms. Your use of a third-party site or service is governed by that third party's own terms and privacy policy.

8. Disclaimer of Warranties

In short: the Site comes as is and as available, with no warranties.

DISCLAIMER. To the maximum extent permitted by law, the Site, its content, and the Site Tools are provided "as is" and "as available". Umplify disclaims all warranties, conditions, and representations, express, implied, or statutory, including MERCHANTABILITY, merchantable quality, FITNESS FOR A PARTICULAR PURPOSE, title, non-infringement, accuracy, completeness, and any warranty arising from course of dealing or trade usage. Umplify does not warrant that the Site will be uninterrupted, error-free, or secure, that defects will be corrected, that any calculator output is accurate, complete, or suitable for any purpose, that any calculator output reflects the fair market value of any business, or that any article or figure on the Site is current or correct.

9. Limitation of Liability

In short: the Site is free; our liability for it is capped at CAD $100, nobody pays consequential damages or for lost deals or financing, claims must be brought within a year, and nothing here limits liability that the law does not allow us to limit.

9.1 EXCLUSION OF CONSEQUENTIAL DAMAGES. To the maximum extent permitted by law, Umplify and its affiliates, directors, officers, employees, contractors, and licensors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost savings, loss of data, loss of business opportunity, loss of a deal, loss of or failure to obtain financing, overpayment or underpayment for any business, or diminution in value, arising out of or related to the Site, its content, or the Site Tools, however caused and under any theory of liability, even if advised of the possibility of such damages.

9.2 CAP. To the maximum extent permitted by law, Umplify's total aggregate liability arising out of or related to the Site, its content, or the Site Tools, whether in contract, tort (including negligence), statute, or otherwise, will not exceed one hundred Canadian dollars (CAD $100). This cap reflects that the Site and the Site Tools are provided free of charge, and it is the same floor that the Terms of Service apply to free use of the Service.

9.3 Calculator and content output. Without limiting Sections 9.1 and 9.2, Umplify has no liability for any use of or reliance on calculator output or on any article, guide, figure, or other content on the Site, which are informational only and which you have agreed under Sections 2 and 3 to verify independently before relying on them, and which you have released under Section 3.4.

9.4 Time limit for claims. To the extent permitted by applicable law, any claim arising out of or related to the Site must be commenced within one year after the day on which you discovered, or ought reasonably to have discovered, the matters giving rise to it. Where applicable law does not permit the limitation period to be shortened to one year, the shortest period that law permits applies instead. This Section 9.4 does not apply to a consumer whose law does not permit it, or to a claim governed by the law of Quebec.

9.5 What is not limited. Nothing in these Website Terms excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for Umplify's own fraud or willful misconduct, or, where applicable law does not permit it to be limited, gross negligence. Some jurisdictions do not allow certain exclusions or limitations; in those jurisdictions the exclusions and limitations above apply to the fullest extent the law permits. If you are a consumer under the law of your province or state, nothing in Sections 3.4, 8, and 9 limits rights that law gives you. If you are in Quebec, nothing in these Website Terms excludes or limits liability for bodily or moral injury or for intentional or gross fault. These Website Terms, including Sections 3.4, 8, and 9, are linked from the footer of every page of the Site, including the calculator page, which is how they are brought to your attention.

In short: email a complete copyright notice to privacy@acquiror.ai with the subject line "Copyright notice".

If you believe content on the Site infringes your copyright, send a notice by email to privacy@acquiror.ai with the subject "Copyright notice". A notice should identify the work, identify the material complained of and where it appears on the Site, and provide your contact information. Umplify will review each notice and, where it agrees the material infringes, remove or correct it. A notice that demands payment or personal information will be rejected. Content posted to the Service by its users is handled under Section 16 (Intellectual Property Complaints) of the Terms of Service.

11. Changes to These Website Terms

In short: we may update these terms by posting a new version; changes apply to use of the Site after they are posted.

Umplify may update these Website Terms from time to time by posting the updated version on the Site with a new version number and effective date. Changes apply prospectively to your use of the Site after the updated version is posted and do not apply retroactively. Please check this page when you return to the Site; your continued use after an update is posted means the updated Website Terms apply to that use. Prior versions are available on request to privacy@acquiror.ai. Section 15 of the Terms of Service does not apply to these Website Terms.

12. Governing Law and Jurisdiction

In short: Ontario law and Toronto courts, the same as the Terms of Service.

These Website Terms and any dispute arising out of or relating to the Site are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-laws rules. You irrevocably attorn to the exclusive jurisdiction of the courts of Ontario sitting in Toronto for all such disputes.

13. General

13.1 Entire terms. These Website Terms are the entire agreement between you and Umplify about the Site. The Privacy Policy and the Cookie Policy describe our practices and do not form part of this agreement. They do not modify the Terms of Service or any other agreement you have with Umplify about the Service.

13.2 Severability, waiver, and assignment. If any provision of these Website Terms is held unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remainder stays in effect. A failure or delay in exercising a right is not a waiver. Umplify may assign these Website Terms to an affiliate or to a successor in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.

13.3 Language. These Website Terms are currently offered in English only. If you require a French version, contact privacy@acquiror.ai.

13.4 Contact and notices. Questions about these Website Terms may be sent to privacy@acquiror.ai. Notices to Umplify should be sent by email to privacy@acquiror.ai.